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Marketing Automation Specialist

Williamsville, NY 14221 | Fully Remote

Posted: 01/14/2024 Type: Full Time Category: Marketing Pay Rate: $65,000 - $85,000

Job Description


Do you love data, process, and have a bit of a creative flair?

Do you have experience with Sense or Bullhorn Automation? (We'll take HubSpot or ActiveCampaign experience too!)


Yes? Then we need to meet!


A Little About Us

Haley Marketing is a digital marketing and technology company serving the staffing industry (actually, we’re the biggest in the world in this niche). We are growing our team and need someone who is not afraid to share ideas and take ownership for creating real value for our clients. Our mission at Haley Marketing is to make world-class marketing fast, easy, and affordable.

Oh yeah, we are also a REMOTE-FIRST COMPANY!

Haley Marketing is looking for an automation rock star to help our clients get the most from their investments in automation technology. As a specialist on our team, you’ll design automation strategies, build workflows, work with our creative team to produce killer content, and analyze the results to ensure our clients drive amazing results from their sales and recruiting automation efforts.

Check out the details below…or if you know this looks good, apply now!


Key Responsibilities

  • Campaign Development. Create email and SMS programs for sales, recruiting, and talent engagement automation, including segmentation, testing, and deployment.
  • Campaign Analysis. Continually evaluate campaigns for improvement, and present performance metrics to our clients and internal team members.
  • Campaign Optimization. Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth.
  • Client Consulting. Work with client to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously.
  • Ongoing Learning. Proactively research and implement the latest best practices, strategies, and industry standards for marketing and process automation.
  • Drive Growth of Automation Services. Support essential marketing automation initiatives such as managing the lead lifecycle, lead nurturing, segmentation, and database cleansing for Haley Marketing in our efforts to drive revenue growth

We do have a few MUST-HAVE requirements:

  • 3-5 years in marketing automation / email automation experience.
  • Direct experience managing outside clients regarding marketing and/or automation.
  • Willing to learn new processes, like candidate recruitment, sales, etc.
  • Willingness to dive into the ATS and learn the data side (automation integration).
  • Great written and verbal communication skills.
  • Highly organized and self-motivated – someone with a sense of urgency!
  • Strong independent project management skills.

The best candidates will have: 

  • Direct experience with Sense or Bullhorn Automation.
  • Experience working in or supporting the recruiting or staffing industry.
  • Experience building and launching email campaigns.
  • Experience in marketing consulting, account management, sales, or recruiting.
  • Great attitude and desire to be part of a team.


Why Haley Marketing?

We offer a strong compensation package that includes health insurance, 401K with match, profit sharing, and no micro-management. We also have a terrific, casual culture where your opinions and ideas matter! And yes, we are a REMOTE FIRST company. Voted one of Western New York's Best Places to Work in 2024. (Must be U.S.-based and we can ONLY hire in the states listed below). 


2024 Buffalo Business First Best in Staffing Logo

Take the next step…APPLY TODAY!

Ready to join the largest marketing firm serving the global staffing and recruiting industry? If you have what it takes to be a successful Marketing Automation Specialist with Haley Marketing, we can't wait to hear from you!

Please apply now and include your resume and cover letter explaining how you live Haley Marketing’s core values.


Please note that we can ONLY hire if you live in one of these states:



Meet Your Recruiter

Jeffrey Staats
Chief Marketing Officer

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Voted one of Western New York’s
Best Places to Work five years in a row!